A tire shop that opened a year or two ago puts funny messages on its marquee. They’re so funny that I can’t seem to recall any of them right now, except of course for the one I’m going to tell you about now. It said:
Family Owned and Imitated
Family owned: So a family, let’s call them the Smiths, owns this business. Family imitated: A family (presumably the Smiths again) also imitates this business. The Smiths imitate their own business? How is that possible? Maybe it’s like that that Greek family I read about. They ran a chocolate shop in nearby Granville for years, but then had a falling out, so that there are now two chocolate shops, run by two branches of the same family, located within two blocks of each other in downtown Granville, each claiming to possess the truest version of the family’s recipes for chocolate confections.

But never mind that. I’m pretty sure all they’re saying is that this business is family-owned, and that it’s imitated. This reading makes sense: Lots of businesses say that they’re imitated, usually before a warning that they’re never equalled or duplicated. In this reading, the coordinated elements are family-owned and imitated, as illustrated on the left.
To get the reading that leads you to imagine a rift in the family, you have to parse it with just owned and imitated as the coordinated elements, with family applying to both, as illustrated on the right. So why did I want to parse it this way, anyway, since it gives the weird and unlikely reading?
It’s at least partly because of the common collocation that the sign is harking to: Family Owned and Operated (or sometimes, family owned and run). In those phrases, family is clearly intended to form a compound with both owned and operated, as in the diagram. After all, who’d want to say that a family owns some particular place of business, and that (get this) someone operates it? If it’s open at all, the latter claim is obvious, and stating it violates the principle of Relevance. Only if it’s taken to mean “family-operated” does the statement say something useful: The fact that some place is run by the family that owns it might not be obvious to the casual observer. 
By using this recognizable phrase as their point of departure, they primed me to parse Family Owned and Imitated in the stupid way. Now that I think about it, though, family owned and operated could be useful as a deceptively ambiguous phrase, for a family that has recently contracted out the operation of its family business but doesn’t want to change the wording in their advertisements. I wonder if that’s been done. Do any of you know of businesses that advertise that they’re “family owned and operated”, and are operated by someone other than the family?














I love the syntactic ambiguity here. More specifically, it’s an attachment ambiguity. In the normal reading, the prepositional phrase in the eyes of everyone who ever laid their eyes on Coraline functions as a sentential adverb, modifying the sentence She’s as cute as a button, as shown in the diagram on the right.
However, anyone who has been watching the movie up to this point is well primed to parse the prepositional phrase as modifying the noun button, as illustrated in the diagram on the left. Ordinarily this parse would be unconsciously discarded, in the same way as we’d never even think about parsing Kim disassembled the TV with a flat screen to mean that Kim used a flat screen to disassemble the TV. But in the context of the movie, both parses are salient, and both make sense (as long as you’re willing to stretch the meaning of in to include in place of, or on if you imagine the buttons to be placed on top of the eyes).
[/caption]She identified three different ways the headline could be true. First of all, there’s the low-vs.-high attachment ambiguity. The low-attachment reading is the strange one, suggesting that the man killed his wife, she came back from the dead, and he killed her again. The syntactic structure that goes with this reading is diagrammed on the left, with for the second time modifying just the gerund phrase killing [his] wife.